Comments on: Web to print, and back again – standing up for readers http://matthewparsons.net/2009/04/12/web-to-print-and-back-again-%e2%80%93-standing-up-for-your-readers/ Tue, 13 Dec 2011 03:52:09 +0000 hourly 1 http://wordpress.com/ By: Nuff respect to the Bad Boy of Cruise « http://matthewparsons.net/2009/04/12/web-to-print-and-back-again-%e2%80%93-standing-up-for-your-readers/#comment-525 Tue, 09 Jun 2009 21:01:04 +0000 http://journeysthroughtravel.com/?p=1392#comment-525 [...] Web to print, and back again – standing up for readers READ: TTG at the Tourism Ireland pub [...]

]]> By: matthewparsons http://matthewparsons.net/2009/04/12/web-to-print-and-back-again-%e2%80%93-standing-up-for-your-readers/#comment-407 Sun, 12 Apr 2009 10:43:43 +0000 http://journeysthroughtravel.com/?p=1392#comment-407 @Alex – 84 comments, nearly all disagreeing with the post. That’s quite a lot.
TTG readership is mostly travel agents – and the feedback we had came from small and large companies…

]]> By: matthewparsons http://matthewparsons.net/2009/04/12/web-to-print-and-back-again-%e2%80%93-standing-up-for-your-readers/#comment-406 Sun, 12 Apr 2009 10:39:49 +0000 http://journeysthroughtravel.com/?p=1392#comment-406 @Kevin – Pretty much yes. I’ve been on a few fams (agent and press trips), and have seen how useful they are. They also motivate agents (a lot of fam trips tend to be rewards for sales etc). While you’ll see one particular hotel chain, there’s usually a tourist board element too, so it improves cdestination knowledge. The video idea is a bad one from Darren.

But they’re not ALL good. One press trip was hard work owing to a few of the other journalists taking liberties, being disrespectful etc.

Another angle I’ve tried to look at here is web/print relationships…

]]> By: Alex Bainbridge http://matthewparsons.net/2009/04/12/web-to-print-and-back-again-%e2%80%93-standing-up-for-your-readers/#comment-405 Sun, 12 Apr 2009 10:05:51 +0000 http://journeysthroughtravel.com/?p=1392#comment-405 I like the analysis except I would add one point.

Should we judge volume of noise generated by the blog post by true number of comments – or booking volume weighted number of comments?

At the same time as all that was going on – LowCostBeds announced their booking revenue numbers within their financial results. Their numbers equate to about 100 small travel agencies worth.

Should that be one voice – or 100?

The larger OTAs stayed pretty much silent, didn’t they? But they are the silent majority when it comes to booking volumes – so just because most who commented went one way that doesn’t reflect the feeling of “the industry” – should you choose to to use a booking volume weighted definition of what the industry is!

Being a mag, no doubt you define the industry by breakdown of subscriber numbers…. not sure that is a true reflection of reality. Could make a great discussion on another blog post this one!
:)

]]> By: Kevin May http://matthewparsons.net/2009/04/12/web-to-print-and-back-again-%e2%80%93-standing-up-for-your-readers/#comment-403 Sun, 12 Apr 2009 09:31:46 +0000 http://journeysthroughtravel.com/?p=1392#comment-403 Does your point of view of the debate match that of your employer?

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