Reading page 28 of ttgbusiness and interesting to note the use of self booking tools (SBTs) in Africa – less than 1%. Compared with 90% for North America.
With expected growth of internet take-up in Africa (sounds ridiculous, considering some of the more pressing matters there), you wonder how the travel trade will begin to take shape over there.
More digitalness in the form of TTG here, and a report on page 86 by Nick Easen detailing how aviation in Africa is booming – far from the current situation in Europe/America. Very far. You can also read it here.