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New York video vs. Nova Scotia – creative uses of a mobile phone

October 3, 2008

This video caught my eye today, which I picked up here. It’s by Jason van Genderen, and it has just won the Tropfest short film festival.

I’m really warming to the idea of using more videos on this blog, and this is really clever. Obviously I’d need some kind of video editing software to try my own, but the gritty/lo-fi nature of it is really appealing. A decent soundtrack also helps.

I think this could also work from a tourism marketing point of view. Decent videos can spread like wildfire on YouTube, so would a viral video marketing campaign work for a country’s tourist board?

With more and more phones having video capability, harnessing the imagination of a tourist in your city could produce inspiring results, and allow people to share how they percieve a destination in a very personal manner.

Meanwhile, and continuing with mobile phones, Nova Scotia has this bizarre campaign to lure ex-pats back. See it here (picked up on Traveleye Twitter).

UPDATE: More information in comments (below) about the campaign by Jeff from novascotialife.com

Very bizarre concept. Explanation here. I’m not sure if the video works, as the message is nowhere to be seen until you get to the end.

So in that respect it’s a bit of tease, and it will be interesting to see how it does.

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4 Comments leave one →
  1. October 3, 2008 8:40 pm

    the Pomegranate campaign is intended to do more than “lure expats home,” as Metro suggested. Nova Scotia Come to life is a campaign to promote the province of Nova Scotia as more than a vacation destination, but as a great place to live, work, study, etc. Our audience is business leaders, inluencers, investors, students, and yes, expats, but not soley. So far the campaign has been recieving great response from around the world. thanks for the post…

  2. matthewparsons permalink*
    October 3, 2008 9:21 pm

    Thanks for your comment Jeff. At the time of writing, there was little to be found about the campaign. Now, however, there is a lot of news out there about it, so the campaign definitely seems to be getting attention.

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