New York video vs. Nova Scotia – creative uses of a mobile phone
This video caught my eye today, which I picked up here. It’s by Jason van Genderen, and it has just won the Tropfest short film festival.
I’m really warming to the idea of using more videos on this blog, and this is really clever. Obviously I’d need some kind of video editing software to try my own, but the gritty/lo-fi nature of it is really appealing. A decent soundtrack also helps.
I think this could also work from a tourism marketing point of view. Decent videos can spread like wildfire on YouTube, so would a viral video marketing campaign work for a country’s tourist board?
With more and more phones having video capability, harnessing the imagination of a tourist in your city could produce inspiring results, and allow people to share how they percieve a destination in a very personal manner.
UPDATE: More information in comments (below) about the campaign by Jeff from novascotialife.com
So in that respect it’s a bit of tease, and it will be interesting to see how it does.