Why aren’t UK travel companies using Twitter?
The topic this time though is this: Why aren’t UK travel firms using Twitter? I had wanted to create a list of those that did, imagining I’d find quite a few companies embracing Twitter – especially the online agents. (If there are any, please let me know in a comment). But as it turned out, not much came up…
What use could Twitter bring then? A post by Mack last year sums it up. He revealed that Delta Airlines was using Twitter to not only send out special deals, but also to communicate with annoyed passengers waiting for delayed flights. The airline could then get feedback on its service, as well as the industry as a whole.
The rationale that, with a lot of times on their hands, these annoyed passengers were logging onto to Twitter to pass the time etc…
OK. Two key words here. Airports and delays. In the UK, we are perhaps the kings of airport delays. Not to mention queues, cancellations, missing baggage etc.
So, if Twitter does grow in the UK (which I suspect it will in a major way), then now is the time for UK airlines to jump on this. And perhaps airport operator BAA also could do this.
Can you imagine the Twitter traffic if easyJet or Ryanair set up Twitter accounts. Bizarrely, accounts do exist, but these are just people squatting the names.
UK travel firms
So, back to UK travel companies – and there appears to be few using Twitter.
Tour operators and hotel chains are being encouraged to interact with their customers, to reply to criticisms etc.
UK travel agents could use Twitter to promote deals, and communicate with customers.
As blogging grows in the UK, so too will Twitter and I’m predicting travel companies will jump onboard in the next few months. Meanwhile, watch this space.
UPDATE: UK Travel firms using Twitter
- STA Travel
- Metrotwin (BA)*
- Hatters Hostels**
more to come..