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Tourist boards advertise on the BBC

January 3, 2009


Currently in Paris, and occasionally checking the news on the BBC website.

I remember the BBC saying they would run adverts abroad, so here’s one I came across: Egypt’s tourist board.

What’s unusual is that, for this particular news story, you’ll always have a tourist board. Before this was an advert for Greece.

Videos on the BBC website always look sharp and crisp, and the adverts also have the same high quality.

So a good move for those countries involved, and would be interesting to see how much they boost traffic to the respective sites.

However, it is strange to see the BBC advertising – and it begs the question as to how long it will be before we see this in the UK? My guess is by the end of 2009.

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