Tourism Queensland: Genius marketing campaign with Hamilton Island ‘caretaker vacancy’
Really liking Tourism Queensland’s latest tourism campaign.
It’s also been picked up by most of the UK’s national papers.
It’s a great piece of destination marketing, and in my view equals Nova Scotia’s recent ingenious campaign.
However, Australia seems to have a knack for creative campaigns – such as Baz Luhrmann’s follow up to the ‘Bloody Hell’ campaign.
Would be interesting to know who the agency was behind this (Jan 13 AM update – my latest hunch is it might be Xcommedia / @Xcommedia), and top marks for tapping into video culture. It looks like the applicants must submit videos of themselves. Let’s just hope their current employers don’t find out.
Below are some screen grabs from the website the tourist board is using to run the campaign, called islandreefjob.com.