Telegraph Twitterfall – where did it all go wrong?
I think it’s a shame the Telegraph pulled its Twitterfall (screengrab above) earlier this afternoon.
For the uninitiated, Twitterfall – or Twitterfail as it’s being called now – is a widget for websites that pulls in a live cascading feed of hash-tagged words.
The Telegraph, on its website, had one for the tag “budget” and also any mention of Alistair Darling, but it soon became the target of abuse – although from a travel point of view, I did notice Travellerspoint get in on the act pretty quickly with this shameless promotional tweet.
First off, I think it’s great that the Telegraph uses social media tools like Twitterfall – and it’s a shame it went wrong. There could have been some interesting debate going on, had they left it longer.
It may have had to pull it owing to the extreme profanities. It was pure schoolboy humour, and I’ll admit some of it was funny – but after watching it for a while, it was in fact the same people abusing the system, or else people retweeting that small handful of people.
If they’d stuck with it, people would have got bored, and it could have served its purpose. Anyway, the amount of blogs about this are in a way promoting the Telegraph’s website (Financial Times’ Alphaville got in there in record time; journalism.co.uk and the Guardian), so I think they’ve won in this case