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Sometimes, second best ain’t good enough

November 14, 2009

At World Travel Market, one tourism campaign that got a lot of publicity (that is, if more publicity was actually physically possible) was Tourism Queensland’s “Island Reef Job” aka “Best Job in the World”.

I blogged about this a few times in January, and it’s definitely one of the most effective campaigns this year.

However, zero marks go to the below campaign (spotted as spam on Travel Weekly’s “Travel Hub”) Hat tip to web editor Nathan.

campaign

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