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Holy CRAPPS – is there a serious side to festive PR campaign?

November 20, 2010

[tweetmeme source= ‘matt_parsons’ only_single=false]

Just in case you needed further evidence as to how much social media is blurring the lines between journalists and PRs in publishing, along comes CRAPPS. Or “Communicative Relations Awards from PR Professionals” to give it its full name.

Fun or serious?
It’s actually quite a fun idea, thought up by PR agency 10 Yetis. No one in the office had heard of this agency, so already it’s done a job as a promotional tool.

The list format is obviously there to help it go viral, and there seems to be a strong emphasis on social media here – “The ‘best blogger’ PR award” and another  category, that made us laugh, called “Least Twattish Twitterer – the must follow journo”.

The agency itself admits it’s just a bit of festive fun, but it’s a nicely designed website, taps into the “everyone likes to see their name published” aspect, and in a way does reflect how some parts of online publishing are beginning to fold in on themselves. It’s a fiendishly clever marketing tool.

Travel journalists are a very “social” bunch, and I’d imagine there may be a few winners from this sector. But it also begs the question (as this person rightly tweeted) – which PRs would journalists vote if a similar awards website were to be set up?

And if you’re looking for ideas on who to vote for, head here for hundreds on online journalists/bloggers to choose from

Here’s 10 Yetis’ explanation below:

“The relationship between PRs and the media is at best, love-hate.  At worst, it’s ‘die, PR, die’.

“With all this media industry animosity throughout the rest of the year, The CRAPPs is an opportunity for public relations practitioners and the media to cosy up in the build-up to Christmas.

“The CRAPPs media relations awards give all PRs the opportunity to nominate and vote for the friendliest (and least friendly!) names journalism and modern media has to offer, with specific emphasis on the relationship between the two camps.

“So, if you’ve got a journalist, blog or newspaper you love meeting with and talking to by phone, email or Twitter – or conversely, one you dread speaking to for fear of getting shouted off the phone – get voting!”

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